Google Shortcuts

I saw a great sign of simplicity in the last few months with the Vancouver CJA campaign "Live Generously." Rather than put a complete url on a billboard that people race by every morining on the way to work, they did something simple and remarkable. They bought the ad words "Live Generously" from Google AdWords, and then put the phrase, "for more information, google "Live Generously"



Now that "googling" has entered the list of verbs in common use, this is very effective technique to quickly and easily map a catchy phrase into a complicated url.